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The acquisition of Microsoft and Linkedin

Microsoft Corporation announced on June, 13th that they are going to acquire Linkedin. Miscrosoft is going to buy Linkedin for $196 per share in an all-cash transaction valued at $26.2 billion, which includes LinkedIn’s net cash. Moreover, the acquisition also includes educational website Lynda.com which Linkedin acquired in April 2015. You can ask why Microsoft would need to do this. There a lot of reasons though. The network has shown substantial growth since its founding in December 2002 and now it has 433 million members worldwide. Moreover,105 million people visit the site monthly. The website has become really valuable for […]

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The Influence of Facebook Messenger on Social Media

It’s not a discovery that social media plays an important role in our lives. For example you are now reading this blog, which is a part of social media too J. So as social media has become the great part of our lives a lot of companies have been using it very productive. According to one study, 67% of the people polled use social media to address a customer service issue. And that is significantly. Moreover, the same study says that millennials are more likely to engage with businesses online and that quick and quality customer service on social is […]

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Social Media Slang

It’s vital to be in touch with your audience. There are a lot of ways which social media managers and marketers have been using for several years to do so. Every day they create something new to reach their customers. And nothing can be more appropriate to these novelties as slang used in the sphere of social media. Now we can observe how greatly the development of the Internet influenced our language. Now such words as selfie, emojis and Instagram have obtained a certain role in our life. Even punctuation marks may have specific meanings in social media. I guess […]

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Latest Social Media Updates – What’s New?

March and the beginning of April has brought us a lot of new features of our favourite social media sites and applications. So let’s have a look on those brand new features that past month gave us. Facebook Lately, Facebook has announced about their new messenger, which is a great change. According to TechCrunch, Facebook’s Messenger bot store will help businesses build automated response systems for fielding messages from potential customers. Moreover, there is one new feature related to live videos. From now on when videos are live they will be treated as their own content type with greater ranking […]

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Messenger bots – the future

Have you ever thought about messenger bots for your business? If you haven’t then you will have to. According to a report from TechCrunch, Facebook announced the Messenger Bot Platform. You wonder why it is so important. It is because Messenger bots the way a lot of brands lead business. Of course we have automated messaging products, but Messenger bots are something new. They are more personalized, advanced and on the whole – better. As per Facebook’s official announcement: “We’re excited to introduce bots for the Messenger Platform. Bots can provide anything from automated subscription content like weather and traffic […]

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Instagram 60 seconds videos – new feature

Don’t you ever feel sad when you wanted to show more of your video on Instagram and didn’t manage to because of the 15 seconds video length? If yes, that’s the news you gonna like. Instagram has announced that it will extend their standard 15 seconds videos up to 60 seconds. What is the reason? The company explains it like that: to “bring you fun, flexible and creative ways to create and watch video on Instagram.” Instagram is sure that its users will like this new feature. Moreover, there are a lot of benefits not only for regular users, but […]

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Mobile apps for businesses: is it a must have?

For big and small businesses having their own mobile app is not something unique nowadays. Developing its own application brings a lot of advantages to any business. It simplifies buying process, makes a business and its products and services easier to access, saves time and enlarges the amount of clients. In previous years the developing of an application seemed unprofitable for a business. But now the entire situation has changed. We can observe a high rise in using of mobile devices and mobile applications nowadays. Consumers are becoming more open to engaging with brands every day. They tweet them comment […]

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Foursquare and Delivery.com Partnership

Recently Foursquare and Delivery.com have announced partnership to have an ability of ordering food and drinks with the Foursquare app. This opportunity will cause a great boost of local vendors and small businesses. As that’s where Delivery.com gets all products and other things. Foursquare Director of Business Development David Ban in a release said  “We love being able to offer market-specific services that enrich consumer experiences and help consumers connect with great local merchants — like through delivery via delivery.com.” Today a lot of customers are keen on different kinds of deliveries. For example Amazon’s delivery. Isn’t it great to […]

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Some facts about sponsored posts

Have you ever thought about how useful sponsored posts are? Maybe you haven’t used any yet? Anyway, according to the study held by Emarketer, these posts are very effective. One of the most interesting facts is that such platforms as Periscope and Snapchat ranked higher than more mature tactics like search or print ads. US social media users ages 18 to 70 who spent 15 or more hours online and visited at least one social media site or app per month were polled in this research. They were asked to define their top 3 most effective marketing tactics and rate […]

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The Role Of Customer Reviews

It so happens that almost every person appreciates the opinion of other people. Just think about it. We ask other people for advice very often. We ask our friends’ advice when we need to buy something, when we are considering to change the car or just wondering what to wear on further event. And all this also refers to business. Customers’ reviews are more important than you think. According to the survey we can observe that 88% of people have been influenced by an online customer service review when making a buying decision. Here you can see the most important […]

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Instagram New Feature: Multiple Accounts

Lately Instagram announced a brand new feature of their mobile app that will help small businesses a lot. It’s an ability to have multiple accounts and switch between them without having to log out. This option surely is a plus for those business owners who have several accounts in Instagram and manage them regularly. The feature can be found in the app version 7.15 available now for download on both Android and iOS from the App Store and Google Play Store.  The fact that now users can switch between two accounts is really helpful and saves a lot of time. […]

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Unsuccessful Marketing Campaigns

It’s very important for businesses to grow. And of course a lot of companies want to grow not only in their own country, but overseas. They invent a catchy slogan and use it everywhere with an appropriate translation, right? Wrong. Many businesses face the fact of cultural differences and translation problems. We are all different so are the languages we speak. So if you are a business owner you should carefully choose your marketing campaign. So let’s have a look on those businesses that wanted to be the best in their marketing strategy, but failed. Braniff Airlines In 1987 Braniff […]

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