Social Media Slang
It’s vital to be in touch with your audience. There are a lot of ways which social media managers and marketers have been using for several years to do so. Every day they create something new to reach their customers. And nothing can be more appropriate to these novelties as slang used in the sphere of social media.
Now we can observe how greatly the development of the Internet influenced our language. Now such words as selfie, emojis and Instagram have obtained a certain role in our life. Even punctuation marks may have specific meanings in social media.
I guess you are a social media type so I don’t need to cover such words and acronyms as YOLO, NSFW or LOL. That’s why I want to focus on not so widespread ones.
Clickbait: Using a provocative title in order to generate clicks.
Cray: Another term for crazy.
Crush it: Used to express when someone is doing particularly well or exceeding goals.
Fam: Describes someone or a group of people you trust or consider family.
Fire: When something is really good or on point.
I can’t even: Indicates the speaker’s inability to speak as a result of being overjoyed or frustrated.
Lit: Describes a person, place or thing as awesome or “happening.”
On fleek: On point.
Savage: Describes someone or something that is exceptionally brutal or harsh.
Slay: Similar to “crush it,” it’s an act of doing something exceptionally well.
Slide into your DMs: Describes someone randomly messaging another on Twitter Direct Message.
Squad goals: An aspirational term for what you’d like your group to be or accomplish.
Thirsty: Describes someone who is too eager or desperate.
Throwing shade: To publicly denounce or disrespect someone.
TFW: Stands for “that feeling when,” which is commonly used for memes or expressions around a certain event.
Trendjacking: Describes when a trending topic is taken over with irrelevant content from other users.
Yaaaaaas: When a simple “yes” won’t do to express excitement. Pro tip: Use as many A’s as necessary.
Of course the use of slang is not 100% appropriate for every sphere or company. But as you might know the biggest usage of slang is now goes to millennials. And if they are your target audience then it’s great and you can and even should use slang to reach them. If not, just try to be more careful while using this or that slang words, still the relation to which is not so strict on the whole.
It is also important to separate formal and informal communication. For example if it’s your Twitter account, it’s okay to use acronyms and so on. But if it’s a business letter from your customer then in my opinion the use of them can be inappropriate.
You always want to be in the know when it comes to trends in your industry, and depending on your brand, the same could be said about social media slang. The most important thing is to make sure you feel and sound natural and don’t overact.