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Some facts about sponsored posts

Have you ever thought about how useful sponsored posts are? Maybe you haven’t used any yet? Anyway, according to the study held by Emarketer, these posts are very effective.

One of the most interesting facts is that such platforms as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.


US social media users ages 18 to 70 who spent 15 or more hours online and visited at least one social media site or app per month were polled in this research. They were asked to define their top 3 most effective marketing tactics and rate them on a 10-point scale. Sponsored social messaging on the platforms like Periscope, Snapchat and Instagram scored higher than on “traditional” social platforms, such as Facebook and Twitter.

If you look at the table below you can conclude that TV commercials were the only nonsocial (or nondigital) marketing tactic in the top 10. As far as other traditional-media and older digital tactics like search and print are concerned, they were scored lower on the list. Website banner ads got the lowest rating.


A lot of people today are concerned that social media has a great impact on the world today, and they are right. Nevertheless, B2C content marketers are a bit less positive about social tactics, but a big number of them say that social is an effective platform. In an October 2015 survey by the Content Marketing Institute (CMI), Marketing Profs and TrackMaven, 61% of B2C content marketers in North America said promoted posts such as Promoted Tweets were effective. And the effectiveness of such paid posts increased compared to 2014.

In conclusion I want to say that, we cannot ignore the influence of social media today. Every marketer should have his or her own plan of how to become a success. Such kind of research help us to see the whole picture clearer, so we can follow the current trends and think how we can integrate them in our own marketing plan.

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