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Two Parts of One Unit: Social Media and Content Marketing

It’s no surprise for any marketer that social media and content marketing march in step. The research that took place recently has shown that 93% of B2B marketers name social media as one of their top five content marketing tactics.

Today marketers and not only them use social media to reach people, to drive their content wherever they want. And I think that it’s a great opportunity. Just imagine how simpler things have become now. But the aim of each marketer is to reach the biggest audience, in some cases – make them feel or think different. So it’s important to know those people you are reaching. So now I want to talk about some things that every marketer should not only take into consideration but also use in their everyday marketing strategy.

For starters, prepare a list of questions to ask yourself before the beginning:

  • What do I want to tell the audience about my company?
  • Who are my customers? What is my target audience?
  • What type of content does my audience like?
  • What kind of results do I want to reach? How will I measure them?


Another important thing is to make sure that you provide your audience with useful content and do this at the appropriate time.

Use the analytics available on social platforms to see what kind of content is driving the most engagement (likes, shares, link clicks and comments) and when your content is getting the most engagement. This will allow you to make your content much more specific and take into account the interests of your audience.

Also it will be very useful to keep track of trending topics. Trending topics present opportunities for you to become part of the conversation and create timely content. You can read the most popular social media and marketing blogs that have great reputation and can be trusted.

One more thing that can help you to know something new, trendy or again to know your audience a little more is making a poll. Use the topic and questions that intrigue you the most. The information collected can also be used in future content that you know your social audience will care about.

Make you posts unique and eye-catching. Use different and proper sized images (because you know that each social network or site has its own requirement to images), attract your audience with titles that are as short and as informative as possible.

I hope that these simple tips will help you to reach your goals at social media. Good luck!

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